One Team. Many Talents
WRK Partners is an established branding and design agency that specializes in luxury developments, hospitality, sports, consumer goods and lifestyle brands. We use expert collective thinking to ensure that the brands and experiences we create are exciting, meaningful and timeless.
We are an agency dedicated to transforming ideas into meaningful experiences. With a belief that form equals function, every project is an artistic product balanced with thoughtful purpose and direction. Our services span from singular projects to overall brand experiences. No matter the medium or technique, we remain determined to blur the divisions between art and design, print and digital, and entertainment and selling, resulting in innovative, creative solutions rooted in the desire to inspire.
What We Do
We design and deliver unique experiences, services and products that improve your business. Whether you need a new brand, a re-fresh, or a complete overhaul, we will take care of everything and get you on your way. Below is a list of our services.
It is our first priority that we meet your objectives and needs. Therefore, each phase allows ample time for research, multiple copy drafts and design mocks, and, most importantly, your feedback.
Every project begins with an initial discussion to learn more about your company’s objectives and needs. We want to know as much as possible about your vision and goals. We ask questions about the project’s scope, range, and lifespan. We discuss the audience and the foreseen competition. We ask you to provide initial visual “inspiration” to begin our design conversations. At this time, we discuss the project’s budget for both the initial research and execution. All this will ensure that we start your project on a solid foundation.
Analysis & Definition
Once we understand your goals and objectives, we move forward by analyzing what is happening in your current market and what will make you the most competitive. We research your industry trends, direct competition, and forecasted changes. A more in-depth analysis is available upon request. After studying our findings, we determine project recommendations for maximum consumer reach and sales. In a creative brief/project specification document, we clearly define the project’s deliverables, audience, differentiators, key calls to action, tone and voice, device requirements for online projects, and measurements for success. These recommendations will ensure that you capitalize on your project’s execution. Some recommendations may accrue additional costs.
Strategy & Concept
After the project’s creative brief is finalized, we move forward by continuing any final research required and conducting internal brainstorm and strategy sessions. We then develop all appropriate strategy based on the particular project type. At the same time, we also begin the concepting process. We start with an illustration or mood board to identify the color palette, type treatments, and overall feeling the project will convey. We follow with a presentation of 2-3 concepts to begin the design. Once a concept is approved, we then provide revised estimates, if needed, and determine final timelines for execution.
Once a concept is finalized, we adjust the creative brief/ specification document, if needed. If outside vendors are required for printing/production, we select the appropriate materials and develop a fulfillment strategy. For online needs, we determine applicable domain needs, hosting solutions, and launch practices. We design in two stages. For online projects, we begin with the home page/landing page. For print projects, we begin with the piece’s initial layout. We determine the shared elements that will be used throughout the site or printed material. During this timeframe, we generate needed copy and multimedia, including photography and video. In the final design stages, we combine all approved elements and present to you for a final round of revisions and approval.
When the project’s design is approved, we begin the production process. For online projects, we finalize development of the back-end coding. Once the site is live, we also complete another series of quality tests. We follow with site-owner review and discuss post-launch promotion and maintenance. For print projects, we prepare files for production and create printer mockups. Once the files are delivered, we work with the printer to match specs, conduct press checks, and receive proofs. We then manage fulfillment needs to ensure final delivery.