The Riverbend District in Harrison, New Jersey, is a leap into the future firmly rooted in the heritage of the past. Harrison was a major site in the second industrial revolution, home to creators including Edison, Otis, and RCA. The once-deserted area is now becoming one of the hottest spots for New Jersey development.
The Riverbend District will feature a vibrant mixed-use retail and multi-family residential community and green space adjacent to the Red Bull Arena. The visionary project will span 35 acres and transform Harrison into the next destination spot for New Jersey and New York residents alike.
The development team approached WRK Partners to develop branding and messaging that would encapsulate the area’s history in a fresh, modern approach while creating a feeling of urgency and excitement.
Working closely with the development teams, we created an overarching brand concept that is a nod to the past while addressing its current and future residents and visitors. Addressing the needs of future generations, the brand embraces energy, growth, sustainability, and inclusiveness.
Steel Works features 286 imaginative industrial residences. The apartments offer an exclusive all-inclusive lifestyle with vibrant indoor-outdoor amenities and masterful modern features.
Cobalt Lofts offers 286 luxury studio, one- and two-bedroom homes, and a collection of lofts. At Cobalt Lofts, residents have access to stylish, spacious homes featuring eclectic high-end finishes, private patios, and rich, bohemian-inspired interiors. A smart-home building, residences include exceptional technology amenities including built-in speakers, the Samsung SmartThings Hub and Resident App, and the Amazon Echo.
Advance Realty & Debartolo Development